Joe Kayse ACD/Art Director

Work

TANG

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Kids Win

Outside the U.S., Tang was known as a "nutritious" beverage--not necessarily a fun, tasty one. Tang asked us to help make the drink something kids would actually ask for, and this was one of two spots that launched the campaign overseas.

It was also featured in the One Show "Vote for Your Favorite Commercial" contest.

Mnemonic exploration

Below are some sketches that led to the spot and the end mnemonic exploration.

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Joe Kayse