Outside the U.S., Tang was known as a "nutritious" beverage--not necessarily a fun, tasty one. Tang asked us to help make the drink something kids would actually ask for, and this was one of two spots that launched the campaign overseas.
It was also featured in the One Show "Vote for Your Favorite Commercial" contest.
Mnemonic exploration
Below are some sketches that led to the spot and the end mnemonic exploration.
Like the title suggests, Nationwide’s approach to covering their members is a little different than most. Since they’re a mutual, it’s the power of the all the members combined that gives it its strength.
Launch spot for the coffeehouse-style Breve product line from International Delight.
"Day in the life" barista moments used socially.
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What ever happened to lunch?
That time of day we used to spend the morning dreaming about. That favorite hour set aside to taste freedom. Recharge. And, at last, unlock the sweet surprise safely tucked away in that toted vault called our lunchbox, and eat something yummy while sitting next to our best friend. We loved lunch.
But something happened. It seems something stole lunch. Or maybe just nibbled away at it until it wasn’t the same.
Lunch lovers, take heart. Oscar Mayer believes lunch is a basic human right. Worth ghting for. Worth protecting. Reclaiming. Celebrating. Not lunch as in a mere refueling and return to the day’s routine. But lunch in all its meaty goodness glory.
It’s why we write songs about bologna and drive around in 20-foot Wienermobiles. It’s why we’ve developed packaging that captures all the deliciousness of the deli and keeps meat fresh as the day it was sliced. We’re passionate about nding new ways to pack smiles into lunchboxes, ll the spaces between two pieces of bread with joy and warm a welcome in
a microwave. So even if your lunch hour is only 13 minutes long, it’s really, really good.
Everything we do, we do for one reason. One passion.
Poster series for our local water park in Columbus, OH. We wanted to see if we could break away from the standard splashing/laughing imagery, and give the park a voice that represents its silly, mischievous nature.
I mean, just look at that octopus. It knows something.
The goal for this launch was to bring 20-something women into the Dove franchise and to tap into the growing market for fragrance and experiential personal care products. A true 360-campaign reached and touched the target audience in innovative ways. It sought to build affinity by acknowledging the pressures of her life and positioning the sensory product experience as a way to put those pressures in perspective. The campaign successfully lowered Dove's age profile and exceeded sales targets by up to 76%.
