Joe Kayse ACD/Art Director
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Tang

Outside the U.S., Tang was known as a "nutritious" beverage--not necessarily a fun, tasty one. Tang asked us to help make the drink something kids would actually ask for, and this was one of two spots that launched the campaign overseas.

It was also featured in the One Show "Vote for Your Favorite Commercial" contest.
Below the video are the sketches that led to the spot and the end mnemonic exploration.

 

Tang

"Kids Win" Campaign

Outside the U.S., Tang was known as a "nutritious" beverage--not necessarily a fun, tasty one. Tang asked us to help make the drink something kids would actually ask for, and this was one of two spots that launched the campaign overseas.

It was also featured in the One Show "Vote for Your Favorite Commercial" contest. Below the video are the sketches that led to the spot and the end mnemonic exploration.

 
 
 
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