Joe Kayse ACD/Art Director
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NASCAR NATIONWIDE SERIES

 

NASCAR
NATIONWIDE SERIES

DANICA'S REVENGE

Nationwide Insurance wanted a new campaign featuring Dale Earnhardt Jr. and Danica Patrick. What we ultimately created was a unique, interactive experience that exposed NASCAR fans to exclusive content, integrated brand messaging and one-on-one conversations with their favorite NASCAR driver, all while deepening their overall relationship with Nationwide Insurance. Scroll down to see how the campaign developed.