ENGINEERING
AT ALBERTA

Brand Anthem

The engineering program at the University of Alberta is arguably the crown jewel of the institution. Going back to the earliest days of the university, Engineering at Alberta not only defined the school but also helped establish Edmonton as a vital city for Canada. However, the program’s predominant image has always been that of white males focused on the energy sector.

We were tasked with reimagining what it means to be an engineer and how Engineering at Alberta is the ideal place to bring that new vision to life.

If you think about it, engineering is an incredibly creative and pervasive pursuit. From the chair you’re probably sitting in right now, to the computer or phone you’re reading this on - none of it would be possible without an engineer who was inspired in some way to creatively figure out a new way of doing something.

Find Your Anything is the creative expression of this thought and bedrock of Engineering at Alberta’s new brand campaign. With this position, we will attract not just more applicants - but a more diverse set of students looking to redefine the very definition of engineering.