Joe Kayse ACD/Art Director
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Dove

 

DOVE

GOFRESH

The goal for this launch was to bring 20-something women into the Dove franchise and to tap into the growing market for fragrance and experiential personal care products. A true 360-campaign reached and touched the target audience in innovative ways. It sought to build affinity by acknowledging the pressures of her life and positioning the sensory product experience as a way to put those pressures in perspective. The campaign successfully lowered Dove's age profile and exceeded sales targets by up to 76%.

 
 
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